Sunglassesuk.com was hit by the Penguin algorithm in April 2012. This resulted in a substantial loss of online visibility and consequently sales. Red Kite Digital Ltd proposed and designed a new modern SEO friendly site. Red Kite Digital also conducted site optimisation work. This was in line with the objective to increase visibility. The main agreed objectives were:
- Update Brand Identity.
- Increase On-line Visibility.
- Improve Visitor Engagement
- Improve Acquisition Rates
- Increase Sales.
The results are shown on the opposite page. During this recent 3 month snapshot there were nearly 5 page views per visit (engagement). We observed an incredibly low bounce rate (26%) and subsequent increase in sales of 300% within 3 months.
For further information on ecommerce web design cardiff by Red Kite Digital call 02920 530745 or click – ecommerce web design cardiff